Business Writing
📖 Learn
Business writing prioritizes clarity, efficiency, and action. Unlike academic writing, which explores complexity, business writing aims to communicate information quickly and prompt specific responses. Mastering professional communication prepares you for internships, job applications, and career success.
Definition: Business Writing
Business writing is professional communication designed to inform, request, or persuade readers to take specific action. It emphasizes clarity, conciseness, and reader focus, using conventional formats appropriate to workplace contexts.
Principles of Effective Business Writing
| Principle | Description | Application |
|---|---|---|
| Clarity | Say exactly what you mean with no ambiguity | Use simple words; avoid jargon; be specific |
| Conciseness | Use the fewest words necessary | Cut redundancy; get to the point quickly |
| Reader Focus | Write from the reader's perspective | Emphasize benefits to reader; use "you" language |
| Action Orientation | Make the desired action clear | Include explicit requests or next steps |
| Professionalism | Maintain appropriate tone and format | Proofread carefully; use standard conventions |
Email Communication
Email is the most common form of business writing. Effective emails include:
Subject Line
- Specific and informative: "Meeting Request: Q3 Budget Review, Oct 15"
- Not vague: "Question" or "Quick thing" or "Hi"
- Action-oriented when appropriate: "ACTION REQUIRED: Submit expense reports by Friday"
Opening
- State your purpose in the first sentence
- Avoid lengthy pleasantries; one brief greeting is sufficient
- Give context if the recipient needs it
Body
- One topic per email when possible
- Use short paragraphs and white space
- Bullet points for multiple items or action items
- Bold or highlight key information if needed
Closing
- Clearly state any required action and deadline
- Offer next steps or indicate your availability
- Use an appropriate closing (Best, Thank you, Regards)
Tip: The BLUF Principle
Bottom Line Up Front (BLUF): State your main point or request in the first sentence. Busy readers may not reach the end of your message. Front-loading the essential information ensures your key point is communicated even if the reader only skims.
Professional Letters
Formal letters remain important for job applications, official requests, and external communication. Standard components:
- Your contact information: Address, phone, email
- Date: Full date in professional format
- Recipient information: Name, title, organization, address
- Salutation: "Dear Ms. Smith:" (use colon in formal letters)
- Body paragraphs: Opening states purpose; middle provides details; closing requests action
- Closing: "Sincerely," or "Best regards,"
- Signature: Your name (and title if applicable)
Common Business Writing Errors
- Burying the lead: Putting the main point at the end instead of the beginning
- Wordiness: Using ten words when three would suffice
- Passive voice overuse: "The report was submitted" vs. "I submitted the report"
- Missing call to action: Failing to specify what you need the reader to do
- Tone missteps: Being too casual, too formal, or unintentionally rude
- Errors: Typos, grammatical mistakes, wrong recipient names
💡 Examples
Compare ineffective and effective examples of business writing.
Example 1: Email Requesting a Meeting
Ineffective:
Subject: Meeting
Hi there,
I hope this email finds you well! I wanted to reach out because I've been thinking about the project and I have some ideas I'd love to discuss with you when you have a chance. I know you're really busy but if you could find some time in your schedule to meet with me that would be great. Let me know what works for you!
Thanks so much,
Alex
Effective:
Subject: Meeting Request: Project X Timeline, This Week
Hi Sarah,
Could we meet for 30 minutes this week to discuss the Project X timeline? I've identified two schedule risks I'd like to review before the client meeting on Friday.
I'm available Tuesday 2-4pm or Wednesday morning. Let me know what works for you, or feel free to send a calendar invite.
Thanks,
Alex
Analysis: The effective version has a specific subject line, states the purpose immediately, explains why the meeting matters, offers specific availability, and makes it easy for the recipient to respond.
Example 2: Cutting Wordiness
| Wordy | Concise |
|---|---|
| "At this point in time" | "Now" |
| "In order to" | "To" |
| "Due to the fact that" | "Because" |
| "I am writing to inform you that" | (Just state the information) |
| "Please do not hesitate to contact me" | "Please contact me" |
Example 3: Cover Letter Opening Paragraph
Weak opening: "I am writing to apply for the Marketing Intern position that I saw posted on your website. I am a junior at State University majoring in marketing. I am very interested in this opportunity and believe I would be a great fit for your team."
Strong opening: "Your company's recent campaign redefining sustainable fashion caught my attention; that creative approach to environmental messaging is exactly what I want to contribute to as your next Marketing Intern. My experience managing our university's sustainability initiative's social media, which increased engagement by 200%, has prepared me to bring that same creative energy to your team."
Analysis: The strong opening shows specific knowledge of the company, immediately demonstrates relevant experience, and conveys enthusiasm through substance rather than generic claims.
Example 4: Active vs. Passive Voice
Passive (weak): "The report will be submitted by Friday, and the data will be analyzed by the research team. A recommendation will be made following the analysis."
Active (strong): "I will submit the report by Friday. The research team will analyze the data and recommend next steps."
Analysis: Active voice is clearer about who is responsible for what. It also uses fewer words and sounds more confident. Use passive voice only when the actor is unknown or unimportant.
Example 5: Email with Clear Action Items
Subject: ACTION REQUIRED: Materials Needed for Thursday's Client Meeting
Team,
Our client presentation is Thursday at 2pm. Please complete the following by Wednesday 5pm:
Action Items:
- Maria: Finalize budget spreadsheet (attach revised projections)
- James: Update slide deck with Q2 metrics
- Priya: Confirm room booking and A/V setup
Reply to confirm you've received this and can meet the deadline. Let me know immediately if you anticipate any issues.
Thanks,
Jordan
Analysis: This email clearly assigns specific tasks to specific people with specific deadlines. The formatting makes action items scannable. The closing requests confirmation.
✏️ Practice
Test your understanding of business writing principles.
1. According to the BLUF principle, you should:
A) Begin with extensive background information
B) State your main point in the first sentence
C) Build up to your conclusion gradually
D) Save your request for the final paragraph
2. Which email subject line is MOST effective?
A) "Question"
B) "Following up"
C) "Budget Approval Needed by Friday: Q4 Marketing Plan"
D) "Hi!"
3. What is the PRIMARY reason to prefer active voice in business writing?
A) It sounds more academic
B) It clearly identifies who is responsible for actions
C) It is always grammatically correct
D) It makes writing longer and more detailed
4. Which revision makes this sentence more concise? "I am writing to inform you that the meeting has been rescheduled."
A) "I am writing to let you know that the meeting has been rescheduled."
B) "The meeting has been rescheduled."
C) "I wanted to reach out to inform you about the fact that the meeting has been rescheduled."
D) "It has come to my attention that the meeting has been rescheduled, and I am informing you."
5. An effective professional email closing should:
A) Include extensive thanks and pleasantries
B) Restate everything covered in the email
C) Clearly state any required action and deadline
D) Avoid any specific requests
6. When writing to someone you do not know, the appropriate salutation is:
A) "Hey there,"
B) "Dear Mr./Ms. [Last Name]:"
C) "To Whom It May Concern," (always)
D) No greeting needed; just start with content
7. Which sentence demonstrates reader-focused writing?
A) "I need to get this report by Friday."
B) "We have implemented new procedures."
C) "You'll save three hours weekly with the new automated system."
D) "The company has decided to change the policy."
8. In a business email requesting action from multiple people, you should:
A) Write in general terms and trust people to figure out their responsibilities
B) Assign specific tasks to specific people with specific deadlines
C) Send separate emails to each person
D) Avoid naming individuals to prevent embarrassment
9. What is the MAIN problem with this opening? "I hope this email finds you well. I wanted to touch base regarding a few things I've been thinking about lately."
A) It is too formal
B) It lacks a specific purpose and buries the point
C) It is grammatically incorrect
D) It is too short
10. When should passive voice be used in business writing?
A) Always, because it sounds more professional
B) Never, because it is always weaker
C) When the actor is unknown, unimportant, or you want to soften criticism
D) Only in formal letters, not emails
View Answer Key
1. B - BLUF means stating your main point upfront so busy readers get essential information immediately.
2. C - This subject line is specific, includes the action needed, and states the deadline.
3. B - Active voice clarifies who is doing what, which is essential for accountability.
4. B - "The meeting has been rescheduled" conveys the same information in fewer words.
5. C - Closings should specify what action you need and when you need it.
6. B - Formal salutation with last name is appropriate for initial professional contact.
7. C - This emphasizes the benefit to the reader using "you" language.
8. B - Specific assignments with deadlines ensure clarity and accountability.
9. B - This opening wastes words on pleasantries without stating why you're writing.
10. C - Passive has specific uses: unknown actors, deliberate de-emphasis, or diplomatic softening.
✅ Check Your Understanding
Reflect on how you can apply business writing principles.
1. Review an email you recently sent. How could you apply the BLUF principle to improve it?
View Reflection Guide
Look at where your main point appears. If it is in the second paragraph or later, restructure to lead with it. Examine your opening sentence: Does it state your purpose, or does it contain pleasantries and buildup? Challenge yourself to communicate your essential message in the first one or two sentences.
2. How does business writing differ from the academic writing you learned in school?
View Reflection Guide
Academic writing explores complexity, develops arguments gradually, and values thoroughness. Business writing prioritizes speed, clarity, and action. Academic writing may build to a conclusion; business writing leads with it. Understanding this difference helps you adapt your style to context.
3. What business writing situations might you encounter in the next year?
View Reflection Guide
Consider: job or internship application cover letters, emails to professors asking for recommendations, communication with potential employers, messages to college admissions offices. Practice applying these principles in real situations.
4. Which business writing principle do you find most challenging to implement?
View Reflection Guide
Common challenges include: cutting wordiness (it feels like you are not saying enough), being direct (it feels rude), using active voice (passive feels more formal), or getting to the point quickly (you want to provide context). Identify your specific challenge and practice deliberately.
🚀 Next Steps
- Review any concepts that felt challenging
- Move on to the next lesson when ready
- Return to practice problems periodically for review